How to create an effective and attractive cosmetic display?

Successful display layout and event display are only selling products, but also selling a concept, an atmosphere, a kind of life attitude. In the commodity display, it is particularly important to make a conspicuous and eye-catching display, which conform to the customer's purchasing habits, so that the customer can understand the meaning of the commodity. Everyone has a love for beauty, especially for female consumers, they have stronger requirements for beauty. If you want to increase the popularity of cosmetic stores and attract more customers come into the store, cosmetic display is an indispensable and important detail.

In the traditional cosmetic product display, usually there are many problems, which let consumers to be unable to find the desired products "easier" and "more convenient" in the store, resulting in more purchase impulses.

The following are more typical problems:

1. The store display mainly focuses on the brand image counter, messy store, not coordinated color, not matched sizes, etc.

2. The store display mainly focuses on independent shelves, the store image is not professional, and there are too many categories, which affects the decision-making of cosmetics store consumer groups when purchasing in the store.

So that, how to create an effective and attractive Cosmetic Display? Here are a few principles to keep in mind:

1. Principle of conspicuous and easy to see

In order to arouse the impulse purchase desire of consumer, commodity display should allow consumers to see the commodity clearly and attract attention. The display surface should be appropriately enlarged, and strive to be vivid and beautiful. The shelves should not be mixed with other brand products, and strive to be uniform, beautiful and eye-catching.

2. Principle of fullness

The fullness display not only has a strong visual impact, but also can arouse customers' desire to buy, making customers feel that the products are "fresh". This kind of display is also called volume display (through a large number of displays, a display method that makes the goods feel that the quantity is relatively large and the price is favorable).

3. Principle of vertical concentrated display

The vertical centralized display is in line with people's browsing habits, which can make the products more visually layered and more lively, and is suitable for larger cosmetics stores. On the contrary, in the case of a relatively compact store area, the effect of displaying two sides of the same product horizontally is much better than that of displaying two sides vertically.

4. Principle of down heavy up light, color matching

Put heavy and large commodities on the bottom, and small and light commodities on the top, which is convenient for consumers to take, and it is also in line with people's customary aesthetics. The color, shape and size contrast between adjacent products should not be too large. The color contrast between the top and bottom of the products displayed vertically should not be too large, generally from warm to cold tones (the harmony of color matching should be paid attention to in alternating cold and warm display). The exception is the gift box, because placing it at the lower end of the shelf will reduce the grade of the product, it is best to place it on the top layer of the back cabinet.

5. Principles of classification and related display

Commodities should be displayed according to skin care, washing, cleaning, hair, bath, children, men, make-up, cosmetic tools, seasonal products, facial masks, public skin care, daily necessities, and independent brand images. Cabinets, etc. are classified. Relevance means that the products in two adjacent locations should have a certain connection in function or intrinsic nature, the transition is natural and not abrupt, and it is best to support each other and increase the unit price of customers.

6.Principle of dynamic display

The so-called dynamic display refers to the display method in which the products are placed in a certain rhythm according to the size, height, fat and thinness of the products, such as from low to high, from high to low, and scattered high and low; from small to large, from large to small , size interval; on the basis of full display, several products displayed on the outermost layer of the shelf are intentionally removed, which is not only conducive to consumers' taking, but also shows the good sales status of the products.

7.Principle of golden display

When displaying a series of products on a stack head or display rack, it is necessary to highlight the position of the main product, give the main product the largest display position and the golden position, and strive to distinguish the primary and secondary products and increase product sales.

A planned cosmetic display can not only stimulate consumers' desire to buy, but also further improve the overall performance of the store. APEX has been focusing on the display rack industry for more than 17 years, and we have passed certificates like ISO9001/SGS/BV/TUV certification,any third party certification testing company is welcomed. Contact us and discuss your Cosmetic Display Rack today!